Purpose limitation
Information is used for agreed business development, research, outreach, qualification, reporting, and client support.
Security
Responsible data handling for B2B growth work.
LinkForward handles market, prospect, and client information with a simple principle: use only what is needed, protect what is shared, and keep outreach aligned with client-approved rules.
Data minimization
We aim to collect the least amount of information needed to identify, contact, qualify, and manage relevant business opportunities.
Access control
Client materials, prospect lists, and pipeline records should be accessed only by people involved in the relevant engagement.
Source awareness
Research should be based on legitimate business sources, public information, client-provided data, or approved data partners.
Secure transfer
Where possible, sensitive files and reports are exchanged through secure client-approved channels, not casual messaging threads.
Incident response
If a data concern is identified, we review scope, preserve relevant details, notify affected client contacts, and take corrective action.
Outreach Standards
Respectful growth is part of trust.
LinkForward supports business outreach that is relevant, accurate, and professional. We avoid misleading claims, hidden identities, or aggressive follow-up patterns that damage the client brand.
We also align campaigns with client rules, industry expectations, and applicable communication requirements. When a recipient asks not to be contacted, that request should be respected and recorded.